Cello World Restricted is a distinguished participant in India’s consumerware market, with a various presence in shopper houseware, writing devices and stationery, moulded furnishings and allied merchandise, and shopper glassware classes. Established in 2018, the corporate carries a legacy of innovation relationship again to 1962. It’s wealthy heritage spans over six many years, marked by steady innovation and adaptation to shopper wants. The corporate’s founders have strategically diversified the product vary and model portfolio, staying forward of market tendencies and shopper calls for.

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With an in depth vary of 15,891 stock-keeping models (SKUs) spanning varied classes, Cello World Restricted caters comprehensively to numerous shopper wants. The corporate provides up to date merchandise throughout completely different value factors, guaranteeing accessibility. It Operates 13 superior manufacturing amenities throughout India, These amenities type the spine of the corporate’s manufacturing operations, enabling it to take care of high-quality requirements and meet market calls for effectively. Cello World Restricted additionally boasts a strong and widespread distribution community, delivering its merchandise to shoppers throughout the nation.

Promoters & Shareholding:

The Promoters of the Firm are Pradeep Ghisulal Rathod, Pankaj Ghisulal Rathodand Gaurav Pradeep Rathod. 

Particulars Shareholding Sample
Promoters 55.13
Promoter Group 36.75
Whole 91.88

Public Problem Particulars:

Provide on the market: OFS of approx. 29,320,987 fairness shares at Rs. 5, aggregating as much as Rs. 1,900 Cr.

Whole IPO Dimension: Rs. 1900 Cr.

Value band: Rs. 617 – Rs. 648.

Goal: To supply the chance for promoters and shareholders to scale back their stakes and to get the advantages of being listed within the inventory exchanges.

Bid qty: minimal of 23 shares (1 lot) for Rs. 14,904 and most of 13 tons.

Provide interval: October 30, 2023 – November 1, 2023.

Date of itemizing: November 9, 2023.

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  1. Properly-established model identify and robust market positions.
  2. Diversified product portfolio throughout value factors catering to numerous shopper necessities.
  3. Monitor file of scaling up new companies and product classes.
  4. Pan-India distribution community with a presence throughout a number of channels.
  5. Capability to fabricate a various vary of merchandise and keep optimum stock ranges.
  6. Expert and skilled administration crew.


  1. The corporate’s reliance on third-party contract producers for sure merchandise exposes it to potential dangers.
  2. The Promoter Group plans to take care of a considerable stake post-Provide, guaranteeing vital affect. Any main change of their shareholding may have vital penalties.
  3. Firm won’t obtain any proceeds from the Provide.
  4. Enterprise is topic to seasonality, which can contribute to fluctuations in our outcomes.

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Subscribe or keep away from?

Sectorial outlook – India’s devour ware sector is on a strong development trajectory, pushed by a shifting retail panorama and altering shopper habits. In FY 2022, the full retail market reached USD 844 billion, with organized retail accounting for USD 109 billion, contributing 13% of the full. Projections point out substantial growth, with the full retail and arranged retail markets anticipated to succeed in USD 1,418 billion and USD 325 billion respectively by FY 2027. The nation’s consumption basket, encompassing important and discretionary retail, has seen a 9% CAGR from FY 2015 to FY 2022, reaching USD 966 billion. Growing discretionary spending, fueled by rising incomes and international devour ware tendencies, is reshaping the market dynamics.

Cello World Restricted is primed to capitalize on this burgeoning market. The corporate’s proactive stance, high quality focus, and flexibility to altering shopper preferences place it as a frontrunner, guaranteeing it thrives within the evolving and aggressive devour ware trade in India.

The financials (income and web revenue) are proven within the graph beneath:

Valuation – For the final 3 years common EPS is Rs. 10.46 and the P/E is round 62x on the higher value band of Rs. 648. The EPS for FY23 is Rs. 13.17 and the P/E is round 49x. If we annualize Q2-FY24 EPS of Rs. 3.65, P/E is round 44x. It has Borosil Ltd  (P/E of fifty.59), Kokuyo Camlin Ltd (P/E of 57.97), La Opala RG Ltd (P/E of 40.81), Range Kraft Ltd (P/E of 51.49), TTK Status Ltd (P/E of 43.78), Linc Ltd (P/E of 33.39), and Hawkins Cookers Ltd (P/E of 40.23) as its friends. The corporate’s P/E is between 44x and 62x. Income and EPS have been rising constantly in the previous few years and it has additionally been capable of keep Web margins round 15-16% constantly. Trying on the valuation, it appears to be absolutely priced.

Advice – Within the midst of this thriving shopper ware trade, Cello World Restricted stands out as a pivotal pressure, harnessing its wealthy heritage and revolutionary spirit to cater to a big selection of shopper wants. With a various product lineup encompassing shopper houseware, writing devices, moulded furnishings, and glassware, Cello World Restricted possesses a definite aggressive benefit. Regardless of the present absolutely priced valuation, the corporate has showcased a constant enchancment in its monetary efficiency and boasts a good model identify, coupled with promising future prospects. Contemplating these components, we advocate buyers to “Subscribe” to this IPO, particularly these with a medium-long time period funding horizon, because it presents a compelling alternative to take part within the firm’s promising development journey.


This text shouldn’t be construed as funding recommendation, please seek the advice of your Funding Adviser earlier than making any funding determination.

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