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Digital First Impressions: Your Nonprofit’s Homepage


Nov 10, 2023


Your homepage is the face of your nonprofit. Whereas advertising and marketing appeals will probably be supporters’ first impression of your nonprofit, your homepage tells supporters all the pieces they should find out about your nonprofit (whether or not it’s intentional or not). To enhance guests’ expertise in your homepage, learn to construct and keep an accessible homepage with a contemporary design that displays the subtle nonprofit behind it. 

In the event you don’t have expertise in internet design, upgrading your web site can seem to be a monumental job with the potential draw back of breaking core functionalities. That will help you confidently lead your nonprofit’s homepage improvement, this text will go over:

The primary three sections will talk about key features of your homepage, permitting you to take the primary steps in the direction of creating and sustaining a higher nonprofit web site. The final part will then talk about actionable steps you and your crew can implement to repeatedly enhance and improve your web site. 

Design tendencies change, and whereas your present supporters have a transparent thought of what an internet site ought to seem like now, their expectations could shift sooner or later. When you design your web site, proceed to maintain up with technological and design modifications within the nonprofit sector as a way to have your homepage persistently make a great first impression. 

However first, you’ll want a stable grasp on the necessities. Let’s dive in.

Homepage Options 

When guests come to your web site, what would you like them to see first? Practically each nonprofit ought to have a number of core options on its homepage, however the order and presentation of these objects will have an effect on how your guests interact together with your web site. 

Listed below are a number of must-have options on your homepage:

Think about your viewers and the way your viewers interacts together with your nonprofit as you start the design course of. Are your supporters from a particular space? Have they got particular jobs? Are they from a particular era? Take the time to analysis your viewers and conduct person interviews as a way to perceive who your web site ought to enchantment to. 

Homepage Design 

Whereas experience helps, you possibly can create a pretty, fashionable web site with out being an expert web site designer. You’ll simply have to observe a number of normal greatest practices and punctiliously contemplate how design will influence your customers’ expertise.

Your web site’s design ought to improve the knowledge in your homepage slightly than being incidental. Resolve what you need to draw your guests’ eyes to as you contemplate your design decisions for:

  • Photographs. Your web site ought to have high-quality images, graphics, or different visible media. Alongside together with your brand, contemplate making a primary hero or banner picture that evokes emotion whereas additionally informing guests about what your nonprofit does. For instance, an environmental nonprofit may need footage of volunteers planting bushes or eye-catching graphics showcasing what number of bushes they’ve planted over the previous yr. 
  • Colours. Select colours that align together with your nonprofit’s model. Along with coloring menu bars and part dividers, contemplate implementing gradient overlays to provide your homepage a constant coloration palette. Nonetheless, be sure you depart white house in margins and between sections to provide your guests’ eyes an opportunity to relaxation. 
  • Textual content. Textual content design contains your headers, paragraph line-length, and use of bullet factors and numbered lists. Sturdy textual content design contains clear headers, brief line lengths, and offers readers breaks between blocks of textual content with white house and listed content material. 
  • Format. As talked about, contemplate what order to place your options in. Some web sites use vertical column layouts to show a number of info directly, whereas others act like a social media feed, permitting guests to scroll till they discover the content material they need. Your structure impacts how viewers navigate your web site, so prioritize navigation and comfort above all else by lowering litter and making certain your navigation bar is at all times accessible. 

As you add design parts, take the time to verify your web site meets accessibility tips. Add alt-text to pictures, transcripts for movies, and guarantee needed fields on donation varieties are marked by one other visible help than simply coloration alone. 

Homepage Upkeep 

After constructing your nonprofit’s homepage, you will have to conduct common upkeep on it. It is best to commonly add new content material to your web site as a way to present your exercise to your supporters, however including new pages with out correct upkeep can result in damaged hyperlinks, complicated web site hierarchy, and lengthy load occasions. 

Not all web site upkeep requires you to have data of coding (although it could assist), and there are various routine operations you possibly can full your self. Cornershop Artistic’s information to nonprofit web site upkeep gives a guidelines of things that features:

  • Changing outdated hyperlinks. Outdated and damaged hyperlinks could make guests doubt your web site’s safety, which can trigger them to hesitate when inputting their monetary info into your donation kind. Click on all commonly used hyperlinks and check hyperlinks to new pages to maintain your guests in your web site and away from 404 Error messages. 
  • Checking loading occasions. In case your homepage takes longer than two seconds to load, guests could not trouble to attend, shedding you web site visitors and potential donations. Lengthy load occasions might be brought on by massive picture recordsdata or pointless plugins. Take a look at this information for extra details about what you must search for (and keep away from) in a WordPress plugin. 
  • Actively testing varieties. Observe getting into your info into your donation, volunteer, and registration varieties to make sure info is flowing by way of to your CRM correctly and that there are not any pointless steps slowing down the method. 

Staying up to date on web site and on-line greatest practices requires time and routine analysis. In case your homepage has an issue you aren’t geared up to deal with, attain out to skilled web site consultants for recommendation. For instance, severe points like a safety failure require rapid consideration and warrant bringing in exterior assist to guard your donors’ safety and your fame. 

Steps for Enchancment 

Implement the practices on this information as a primary step in the direction of forming a greater digital first impression. Keep in mind, although, that creating and sustaining an up-to-date web site requires constant analysis on new expertise and internet practices.

As you enhance your web site, begin trying into extra enchancment methods corresponding to:

Preserve your funds in thoughts as you get to work in your web site. Designing, coding, and sustaining an internet site can rapidly develop into costly, so be sure you create a listing of must-have elements and a funds to make sure nothing important is forgotten with out spending greater than needed. 

Your homepage’s guests are used to fashionable internet design and can method your web site with particular expectations of what a homepage ought to look and act like. When you need to give these guests a novel expertise, guarantee they discover your web site simple to make use of, modern-looking, and safe. 

Design your web site with comfort of use and your model identification in thoughts, and commonly replace it to verify the trouble you set into its creation by no means goes to waste as a consequence of loading occasions or damaged hyperlinks. With a stable internet design basis in place, you’ll have the ability to begin bringing the entire different pages in your web site up to the mark, too. Better of luck!

Concerning the Writer

Ira Horowitz

With 15 years’ expertise, Ira is an skilled in nonprofit on-line communications and on-line fundraising. His work has resulted in elevated funds and resounding supporter engagement for tons of of organizations.

Ira oversees our mission administration crew and works with purchasers to supply our purchasers with the absolute best closing product. He additionally manages all of our strategic engagements and helps information nonprofits to find out their long-term technique objectives for on-line communications.


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