When you can’t abdomen the worth tag for a real-life luxurious trench coat or hoodie, maybe a digital high-fashion piece is in your future. Due to a rising emphasis on vogue in video video games, you may get your styling and emblem repair digitally. That emphasis is available in a number of kinds, from unbranded customizations to designer content material from names like Balenciaga, Burberry, Louis Vuitton, and extra.

From the attitude of a finances fashionista, this digital styling development might be one other useful resource in your toolbox of saving cash. Learn on to seek out out why.

Virtual fashion headline above image of runway models.
Supply: Canva.

Why we store

In a 2023 survey by Anagram, shopaholics recognized these prime procuring spree motivators:

  1. Raise the spirit
  2. Relieve anxiousness
  3. Filling the time
  4. Leisure
  5. Gaining confidence

Even for those who’re not a shopaholic per se, you’ll be able to seemingly relate to a few of these motivators. In spite of everything, there’s a purpose the time period ‘retail remedy’ exists. Procuring feels good. It may possibly take your thoughts off different worries. It’s additionally an immersive expertise that faucets into your artistic facet.

Digital vogue to scratch the itch

Digital procuring, whether or not inside a online game or in a vogue app, does verify a number of the similar bins as real-world procuring. It definitely fills the time and entertains. When you’re a real lover of vogue, digital procuring may enhance your temper and distract you from fear spirals.

To be clear, I don’t advocate gaming as a therapy for compulsive procuring. However you may use gaming and digital vogue to delay or cut back pointless procuring splurges — particularly people who come out of boredom or anxiousness.

To make use of this technique successfully, couple it with a spending freeze. A spending freeze is a predetermined time you’ll postpone discretionary purchases. Say you come throughout a pleasant purse you like, for instance. You may say you’ll wait 48 hours earlier than shopping for it. The purpose of the delay is to make sure you actually need it. Usually, the urge to purchase that piece fades shortly and you may skip the acquisition completely.

In that 48-hour freeze interval, strive filling your open time with digital styling actions. Customise a personality in your favourite shooter sport or full styling challenges in one of many apps beneath.

Apps and video games with digital procuring and styling

Right here’s a have a look at some apps and video games that present a style of high-end procuring on a budget.


FashionVerse is an iOS and Android app by Tommy Hilfiger and sport developer Tilting Level. You full styling challenges and earn digital money and gold to entry extra clothes and equipment. The neighborhood gives suggestions in your appears to be like within the type of votes.


Drest is much like FashionVerse, however you choose your mannequin and your model catalog contains branded items from Prada, Versace, Valentino, and extra. Drest is also extra lifelike than FashionVerse, which I like. The items are additionally labeled by season, which is fascinating.

Within the first few makes use of, I see that the clothes and shoe choices are restricted to 2020 and 2021 collections. I’m hoping that expands as I proceed to make use of the app.

Drest is doubling down on the gaming and vogue crossover. The app not too long ago appointed former Sweet Crush Saga GM as its co-CEO and one other gaming trade veteran as Chief Know-how Officer.

Covet Trend

Covet is my favourite of the styling apps. As with the others, you full styling challenges for rewards. The challenges are staged as events. So the Get Emma Prepared for Brunch asks you to decide on hair, make-up, and footwear for Emma’s brunch date.  As with Drest, the style items are precise branded gadgets.

Saints Row

Observe The Saints road gang in Santo Ileso, a made-up metropolis someplace within the American Southwest. Styling and clothes choices run deep in Saints Row. You’ll be able to select the plain outfit items like pants and shirts, plus socks, underwear, and hats. You can too customise make-up and hair.


Minecraft invitations you to discover a world fabricated from blocks. You’ll be able to interact with Minecraft in artistic mode or survival mode. Artistic mode offers you limitless sources to construct with blocks. Survival mode is challenge-oriented and requires you to handle your well being.

The sport has character customization choices within the character creator, however you can even obtain further content material for extra choices. Seek for vogue mods in Curseforge or the Minecraft market. Sadly, the Burberry assortment for Minecraft introduced in 2022 is not obtainable.  

Historical past’s most fascinating vogue and online game collabs

Listed below are a number of notable collaborations between luxurious vogue homes and video video games from current years:

  • Louis Vuitton and League of Legends (2019) featured in-game skins and a bodily capsule assortment of bracelets, boots, and bubble skirts
  • Gucci and Sims (2020): Sims characters might strive on items from Gucci’s sustainable Off the Grid line
  • Balenciaga and Fortnite (2021): Balenciaga designs had been featured within the sport’s Merchandise Store and real-life items impressed by Fortnite had been obtainable in Balenciaga shops
  • Prada and Riders Republic (2021): Recreation characters might partake of their favourite journey sport carrying technical gear from Prada’s Linea Rossa line
  • Burberry and Minecraft (2022): Customers might obtain the Burberry: Freedom to Go Past content material to be used in Minecraft and buy items from Burberry’s Minecraft capsule assortment IRL

In accordance with CyberGhost, luxurious labels see online game collabs as doubtlessly extra cost-efficient than conventional types of promoting. If that’s the case, we are able to count on to those branded offers ramping up in 2024 and past.

Perhaps someday quickly we’ll see Chanel items in Overwatch or Victoria Beckham designs in Name of Responsibility. I wouldn’t thoughts role-playing as a high-fashion shooter. That definitely sounds extra entertaining than procuring $10 sweaters from Previous Navy.

So what do you assume? Can digital styling make it easier to handle your real-life spend on garments? Weigh in utilizing the ballot beneath.

Leave a Reply

Your email address will not be published. Required fields are marked *