#GivingTuesday could also be a worldwide occasion, however that doesn’t imply your small nonprofit is just too small to capitalize on the large day. Fairly the opposite! Take a look at these 5 simple ideas for creating a robust #GivingTuesday on Mightycause marketing campaign, regardless of your group’s dimension.

#GivingTuesday Tip 1 – Setting SMART Targets

The targets to lift extra money and get extra donors are quite broad and never really useful. To be able to get probably the most out of your targets, they have to be particular, measurable, achievable, lifelike, and time primarily based.

Consider itemizing three to 5 particular targets that you may measure. For instance:

  • Retain 60% of your 2022 #GivingTuesday donors.
  • Safe 15 new recurring month-to-month donations. 
  • Create a social media marketing campaign video.

Make sure these targets are achievable and lifelike. Take a look at the place you’re as a company and at your donors. Set targets that trigger you to succeed in and can help you develop, however aren’t to this point past your attain that you simply’re doomed to fall brief. 

You additionally need your targets to have parameters. Time primarily based targets add urgency and aid. Urgency that we have to get transferring to fulfill the aim in time, and aid that this marketing campaign is not going to go on endlessly. 

Strong targets will change into the pillars of your #GivingTuesday fundraising recreation plan. 

#GivingTuesday Tip 2 – Set Your Sport Plan

The secret is planning forward. However the place do you begin? Mightycause has you lined. Our #GivingTuesday Nonprofit Toolkit has all the things you want!

First, obtain our Planning Information, Guidelines, and Playbook and collect content material you have already got. Footage, movies, testimonials, quotes, carry all of them collectively.

#GivingTuesday 2023 green and white logo

Second, decide a 2023 #GivingTuesday message. It may be the identical theme you’ve had all yr or one thing distinctive to #GivingTuesday. No matter it’s, give your group and your supporters a spotlight and one thing to get enthusiastic about!

Third, use our e-mail templates and greatest practices to map out your e-mail advertising and marketing. Then plan your social media engagement utilizing our social media ideas and pattern posts.

And don’t neglect to make use of our #GivingTuesday graphics additionally discovered within the Nonprofit Toolkit. For actual, all the things you want is within the Toolkit!

#GivingTuesday Tip 3 – Drive Help! 

Your web site

A hurdle for any nonprofit is a clunky web site with awkward donation circulate. In order quickly as potential you’ll wish to undergo your web site and ensure your hyperlinks are working, your supporters can discover what they want, and your donation circulate is simple. 

To take advantage of your #GivingTuesday marketing campaign, enable all donation choices to be streamlined constant expertise. Mightycause makes this easy with our embeddable widget or donation kind. This may guarantee donors that go to your web site have a constant expertise and that every one donor knowledge is aggregated and obtainable in your reporting system. Not solely will Mightycause course of the donations, we’ll additionally ship the tax-deductible receipt to your donors. 

Name to motion

Craft a compelling name to motion (CTA) that encourages folks to donate, volunteer, or share your marketing campaign. This isn’t your mission assertion, it’s a brief phrase prompting your supporters to behave. 

Examples:

  • “Give Hope, Give Meals”
  • “Help Furry Associates this #GivingTuesday”
  • “Take Motion Right this moment”
  • “Renew Your Affect: Donate Once more this #GivingTuesday”

Get particular!

Mightycause Donation Suggestions

The most effective #GivingTuesday campaigns deal with solvable issues. You don’t simply need a random monetary goal pulled from the sky, you want an actual quantity to pay for actual issues your group wants.

Create donation ranges proper inside your checkout flows. This manner your supporters see their {dollars} at work and are sometimes prompted to present extra after they see the advantages a number of further {dollars} can carry.  

Make the most of peer-to-peer fundraising

Get folks sharing their private tales about your work and why your group is essential to them and your neighborhood. 

All of your fundraisers must do is click on “Fundraise” in your group profile web page and so they’re on their approach to creating an particular person fundraiser web page. They’ll customise their web page after which share it with family and friends. You’ll be able to even create a fundraiser template for these which can be keen, however want some assist getting began. 

Who can do peer-to-peer fundraising?

  • Board members
  • Workers
  • Volunteers
  • Social media followers
  • Program alumni
  • You!

You’ll be able to even go greater! Mightycause gives Groups and Occasion peer-to-peer fundraising choices as nicely. Groups collect particular person fundraisers to work towards a typical aim and Occasions collect a number of groups and particular person fundraisers. 

Not solely do Groups and Occasions carry in additional donations, they construct camaraderie and neighborhood!

#GivingTuesday Tip 4 – Use What You Have

Smartphones, Mightycause, Volunteers. . .  Oh My!

You don’t need to have go massive or go house. You simply want to make use of what you might have. Significantly, this generally is a smartphone, Mightycause, and a few volunteers. Not solely are there a variety of free instruments to create advertising and marketing content material, corresponding to Canva, Youtube, and Vimeo, however your volunteers might be the reinforcements you’ve been searching for. 

It’s possible you’ll be shocked what number of of your supporters have hidden (or not so hidden) abilities. All that you must do is put out the phrase that you simply want some assist.

Nice jobs for volunteers:

  • Assist with social media
    • Drafting posts, interacting with customers, monitoring and live-posting, putting advertisements
  • Assist with customizing your Mightycause profile
  • Thanking donors
    • Calling, playing cards, and emails
  • Content material
    • Video enhancing, pictures, graphic design
  • Advertising and marketing
    • Assist with technique, putting advertisements, media outreach

Automate, automate, automate

When you create the content material, automate sending your emails and posting on social media. Now, you’ll nonetheless wish to monitor the exercise, however scheduling your advertising and marketing takes a giant process off your shoulders with out shedding the advantages. You’ll be able to even automate your first two thanks messages once you customise your Mightycause thanks web page and receipt

What’s extra, with the Mightycause Superior Plan you possibly can automate your knowledge entry through the use of our knowledge integrations

#GivingTuesday Tip 5 – Comply with Up

#GivingTuesday is about creating consciousness and new relationships in your group. So you should definitely plan the way you’re going to onboard and start stewarding new donors. You additionally wish to make an observation to start making ready all your donors for your year-end marketing campaign.

And naturally – make certain that you’re thanking your donors in a well timed method. This goes with out saying, however we are saying it on a regular basis anyway.

Lastly, you should definitely shut the marketing campaign loop. Folks wish to understand how the large day went!

  • Put up your outcomes on social media
  • Add them to your web site
  • Sort up a fast weblog bragging about your donors
  • Ship an e-mail blast with a observe up message and thank your donors once more

As you start to place the funds to make use of, proceed the observe up. Let’s say your #GivingTuesday focus was a specific initiative or new program, present your supporters how issues are going. Inform the remainder of the story. Not solely does this carry #GivingTuesday 2023 full circle, it additionally builds rapport along with your donors that can encourage them to return subsequent yr. 

It’s possible you’ll be a small nonprofit, however your mission and talent is mighty! Don’t wait- Register now for #GivingTuesday on Mightycause!#GivingTuesday 2023 Autumn logo

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