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Impactful Legacy Giving Advantages for You and Your Donors


Nov 11, 2023


Whereas each donation is impactful to your nonprofit, it takes greater than small items to fund your work. Particularly, your group wants sustainable, long-term funding sources to make an enduring distinction to your trigger. Legacy items present loads of alternatives to earn long-term funding, however many nonprofits hesitate to advertise deliberate items and different legacy giving choices as a result of they require a extra delicate strategy.

Nevertheless, donors may be extra receptive than you would possibly suppose! You possibly can faucet into this impactful fundraising avenue by explaining the mutual advantages of legacy giving and making it simple for donors to present. To assist your group earn extra legacy items, we’ll cowl the next:

Understanding these advantages is step one to cultivating substantial legacy items to your nonprofit. Let’s discover how one can pave the best way for incomes extra sustainable funding with legacy giving.

What’s Legacy Giving?

Legacy giving, also called deliberate giving, is a kind of donation that’s meant to help a nonprofit, college, or different group past the donor’s lifetime.

That is accomplished both by setting apart a donation to be given after the donor passes away or by giving a present throughout their lifetime that continues to develop following the donor’s passing. Legacy giving can take quite a lot of kinds, together with:

  • Bequests: NXUnite defines bequests as “a legacy present the place the donor features a nonprofit of their will, leaving a portion of their property to it.” Relying on the donor’s needs, your nonprofit might obtain funds, shares, or a share of the property itself.
  • Life insurance coverage: Donors can record your group as a beneficiary on their life insurance coverage coverage. They’ll additionally donate any unused retirement property to your nonprofit.
  • Endowments: If a donor needs to present each throughout and after their lifetime, they will present a named endowment fund to your group. Donors can add to the fund, watch it develop all through their lifetimes, and relaxation assured that it’ll proceed to develop and go away a charitable legacy after they go away.

Whereas not generally thought-about legacy items, donor-advised funds (DAFs) additionally present donors with the potential to create an enduring legacy of giving all through their lifetimes. These funds are just like endowments, besides they’re managed by the donor and their DAF supplier as an alternative of gifted to a selected nonprofit. This fashion, DAF-holding donors may give to a number of nonprofits all through their lives as an alternative of only one.

Advantages for Nonprofits

At first, legacy items present extra monetary assets to your nonprofit to make use of to additional your mission. Not solely are legacy donations sometimes bigger, however in addition they assist you plan for the way forward for your nonprofit’s fundraising. Bequests act as future income you’ll be able to venture, and endowments present sustainable, predictable funding that grows over time.

Plus, soliciting legacy items permits your group to interact donors and deepen essential relationships. The work you place into cultivating relationships with potential legacy donors will profit your group now and sooner or later.

Advantages for Donors

The most important advantage of giving a legacy present is the power for donors to make a considerable, lasting impression in your nonprofit’s trigger. Infinite Giving’s nonprofit endowment information explains that legacy items allow donors to increase their private impression past their lifetimes and financially help your group for generations. Each donor needs to make a private distinction, and legacy giving is without doubt one of the greatest methods to take action.

Moreover, legacy items supply donors:

  • A better approach to give a serious present. Some supporters might wish to make a serious donation however don’t have the means to take action because of different monetary duties. Since most deliberate items don’t have an effect on the donor’s present funds, this presents a neater approach to give a big donation with out hurting their finances.
  • Tax advantages. Similar to some other donation, legacy items supply tax advantages like charitable tax deductions. For example, any time a donor provides funds to their endowment or donor-advised fund, they obtain fast tax deductions.
  • Household legacies. Despite the fact that the donor might not see their present’s impression themselves, their members of the family will. Deliberate items and named endowments assist the donor’s youngsters and grandchildren keep in mind them fondly and rejoice their life.

With legacy giving choices like endowments and bequests, donors even have the power to limit their donation—which means they will resolve how they need the present for use. Whereas this isn’t a requirement (and it’s typically higher to your group if the present is unrestricted), having the liberty to decide on how their funds are used may be an incentive for donors. Donors can even go away their items unrestricted however nonetheless be aware preferences to your nonprofit to honor.

Faucet Into Legacy Giving

Now that you just perceive the advantages for each you and your donors, you’re prepared to begin selling legacy giving and tapping into the chance.

To earn any legacy donations, you first have to develop a advertising technique that makes donors conscious of the choice. Create a web page in your web site that explains what legacy giving is, the related advantages, and the way they will study extra about donating. Then, attain out to particular person supporters who could also be and talk the benefits to them.

Together with selling the choice, you’ll be able to higher faucet into legacy items by investing in software program that makes donating simpler. For instance, you would possibly put money into nonprofit endowment software program so you’ll be able to simply:

  • Create a branded donation web page or widget that lets donors give endowments and different non-cash items like shares, DAF grants, and cryptocurrency.
  • Simplify the giving course of for donors by letting them give a legacy present proper out of your donation web page. They enter their monetary info, then the software program notifies you of the donor’s intent and begins the endowment creation course of for you.
  • Monitor every thing in a complete dashboard the place you’ll be able to monitor the expansion of endowment items and let donors see their impression.

Lastly, think about doing prospect analysis to find out which of your current supporters stands out as the most thinking about giving a legacy present. Search for markers in your database that point out particular person donors have demonstrated a ardour to your trigger and a dedication to present over time. This analysis will assist you focus your outreach efforts and enhance your possibilities of success.

Legacy giving might appear to be a troublesome avenue to pursue, however these impactful advantages make it worthwhile. If you clarify the key distinction a legacy present could make for each your nonprofit and the donor, chances are you’ll be stunned by what number of supporters have an interest.

Concerning the Creator

Karen Houghton

Karen Houghton

Karen Houghton is the CEO of Infinite Giving, a relationship and know-how pushed Nonprofit Funding Advisor. Karen leverages her deep nonprofit experience to carry a contemporary and curated funding expertise to nonprofit organizations everywhere in the US. She advocates for organizational sustainability by means of higher monetary administration, strategic entry to curated funding practices for lowered administration charges, and elevated asset giving. 


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