Relating to elevating cash, storytelling can transfer mountains.

We see this first-hand daily. Fundraisers who write their very own tales on their JustGiving Fundraising Pages elevate an astronomical 65% extra for good causes like yours!

However 35% of individuals use the default story (the one pre-written for them after they arrange their Fundraising Web page). Analysis suggests this is because of lack of time, confidence, and/or perceived talent.

Right now, we’re excited to announce our AI-powered Story Enhancer. A magical new JustGiving device constructed to assist fundraisers flip a great story into an ideal one…and lift more cash for you within the course of!

We’re dedicated to serving to charities and fundraisers benefit from the energy of AI on JustGiving in a method that’s honest, inclusive and dependable. And since it’s altering so quick, we wish to ensure it’s protected for you and your supporters. Our Intelligence for Good imaginative and prescient helps information us on these rules. Click on right here to search out out extra.

Introducing Story Enhancer

Story Enhancer is your fundraisers’ storytelling sidekick.

Now your supporters can write compelling tales for his or her web page in seconds, saving extra time, inspiring extra folks, elevating more cash, and publishing their web page with confidence.

We expect your supporters are going to adore it. And we all know it’s going to ship some awe-inspiring outcomes for the 20,000+ charities utilizing JustGiving.

In reality, Story Enhancer is already serving to fundraisers launch their pages.

As an early take a look at, we launched this characteristic to 50% of JustGiving fundraisers to see how they’d use it when creating their web page.

When these fundraisers used Story Enhancer, over 18% extra Fundraising Pages have been created and 5% extra pages acquired their first donation!

A screenshot that shows JustGiving Story Enhancer magnified on a phone, zoomed into the button "Enhance my story" button.

Strive Story Enhancer now

Check drive the Story Enhancer interactive demo to see how your fundraisers can write richer, extra compelling tales for his or her Fundraising Pages.

A phone showing the interface of JustGiving Story Enhancer.

How does Story Enhancer work?

In 2022, over 850,000 JustGiving fundraising pages have been created. And practically two million folks shared their pages, elevating an extra £151 million for charities and good causes.

Story Enhancer is designed to assist develop this much more by serving to fundraisers create and launch their pages sooner and with extra confidence.

The way it works

When making a Fundraising Web page, fundraisers select the charity they’re supporting, choose their exercise, and set a fundraising goal. They will then select to make use of Story Enhancer to additional enhance their web page.

Utilizing OpenAI’s safe generative AI know-how, Story Enhancer takes primary data a fundraiser shares and turns it into an superior and descriptive story. Be taught extra about Story Enhancer and OpenAI, together with privateness, information safety, accuracy, and performance.

With a click on on “Improve my story”, Story Enhancer analyses the story’s tone to inform them the way it sounds already. This is perhaps “Informative”, “Grateful”, “Inspirational”, or different tones.

A phone showing the Tone analysis interface of JustGiving Story Enhancer.

Say you’re asking your supporters to assist elevate cash for an emergency enchantment. They will bump up their story’s urgency by selecting an “Pressing” tone.

Or in case your fundraisers are taking over a company problem they wish to promote far and large, they may like to decide on a “Formal” tone to make it a bit extra buttoned-up.

A phone showing the Tone analysis "selected" interface of JustGiving Story Enhancer.

After they’re prepared, they’ll click on “Rewrite my story”. And like magic, it’ll be rewritten, proper in entrance of their eyes!

A GIF showing how Tone enhancer improves and expands on the selected tone of someone using JustGiving Story Enhancer.

If the fundraiser writes their very own story, they’ll use Story Enhancer to boost it additional.

If they fight it utilizing the default story, Story Enhancer will nonetheless present a lightweight replace utilizing the tones they select (since we all know personalisation is a significant factor in good storytelling!).

And from there, they’ll edit it additional, undo the adjustments, or follow Story Enhancer’s ideas.

Story Enhancer is accessible now for all fundraisers on desktop and cellular worldwide.

Strive Story Enhancer for your self with our new interactive demo.

Reworking fundraising by means of innovation

We’re dedicated to empowering you and your fundraisers with the perfect fundraising instruments. And it’s not solely Story Enhancer. Earlier this month, we additionally launched an total assortment of recent Fundraising Web page options in your supporters!

We’re excited to share these new options to assist your fundraisers achieve extra confidence, encourage extra folks, and lift more cash.

Our President and Common Supervisor of JustGiving, Pascale Harvie, mentioned,

“Through the use of AI on this method as a robust pressure for good, it’s our hope that our fundraisers will really feel assured to share their JustGiving pages with their associates, members of the family and throughout their networks.”


Empower your fundraisers with Story Enhancer

Create a Marketing campaign Web page in your subsequent occasion or enchantment to allow your supporters to attach their Fundraising Pages and begin writing even higher tales.

A phone showing the Personalise your page interface and Enhance my story button of JustGiving Story Enhancer.

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