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Planning for the street forward: Key insights from the NZ ‘State of the business’ report 2023


Oct 31, 2023


We’re happy to share the important thing findings from our research of the accounting and bookkeeping sector in Aotearoa New Zealand.

The State of the business report 2023 is the primary of its variety in Aotearoa New Zealand and benchmarks the business, highlighting key tendencies, challenges, and alternatives confronted by accounting and bookkeeping professionals.

Regardless of a recession being declared halfway by way of 2023 and rising inflation, the sector has proven unbelievable progress and resilience throughout these difficult instances.

Check out a number of the key highlights from the report beneath.


The report confirmed encouraging indicators of progress throughout the entire business – nationwide, virtually two-thirds of all practices reported income progress over the previous 12 months.

This comes right down to demand driving the underside line. For a lot of practices, elevated shopper numbers, raised charges, and requests for extra companies has impacted progress in income margins.

This optimistic result’s strongly linked to operational adjustments like streamlining inner processes, growing automation of guide duties, and increasing the variety of companies they supply. 

Trusted advisory

Throughout the nation, virtually all accounting and bookkeeping practices are discovering themselves embracing the function of advisors for Kiwi small enterprise house owners. 

Because the small enterprise sector continues to digitalise, there’s an growing demand from enterprise house owners for assist and assist to implement these instruments into their companies. The truth is, 70% of accountants and bookkeepers surveyed have supported this house during the last 12 months. 

At Xero, now we have greater than 1,000 apps in our ecosystem – all designed to enhance effectivity and productiveness for small companies and sole merchants.

These digital instruments are designed to assist small companies working in all varieties of industries  – whether or not that’s development, hospitality, retail and even agriculture.

Advisory companies additionally embrace enterprise efficiency evaluation (62%), and planning and budgeting (62%). By providing broader companies, Kiwi small companies are more and more recognising the true worth of strategic counsel.

Getting ready for financial uncertainty

New Zealand is experiencing financial turbulence which could be difficult to navigate. Consequently, 73% of practices really feel their shoppers will want extra assist as they face growing monetary pressures.

With 4 in 5 practices anticipating to really feel the persevering with results of this over the following 12 months, this exhibits many anticipate these difficult financial circumstances to persist. 

This implies it’s probably practices will elevate their charges, take into account wage will increase to retain workers, or within the case of medium and enormous practices, take into account lowering their workforce.

Navigating the brand new world of labor

The expertise market remains to be feeling the pandemic’s ripple results, with hiring skilled employees proving to be a wrestle.

Practices of all sizes are investing in worker improvement and coaching (40%), elevating wages and providing remuneration packages (37%), in addition to providing versatile methods of working, like work-from-home or totally different working hours (45%).

Throughout this era, it’s vital for advisors to prioritise their very own progress and resilience, by planning forward for his or her follow, discovering their area of interest, and increasing their companies.

Utilising cloud-based software program

Practically all practices we surveyed are already embracing know-how, with 92% utilising cloud-based software program, and 74% contemplating cloud-based instruments essential to their enterprise.

Digital instruments allow all practices to spend extra time on what issues most – constructing relationships with their shoppers and assembly their evolving wants. Cloud-based software program basically improves enterprise efficiencies, which frequently ladders on to higher job satisfaction.

By embracing these instruments, not solely will advisors  be capable to higher assist their shoppers however they will even have extra time to concentrate on their very own progress and improvement.

Digitalisation performs a elementary function in driving success for small companies and advisers alike. By guaranteeing each hour spent working is spent doing one thing solely a human can do, it will assist strengthen our small enterprise neighborhood and economic system as an entire.

Embracing progress and effectivity

Regardless of persisting challenges with the likes of the expertise scarcity and financial uncertainty, small companies are turning to their trusted advisors for extra assist.

Now’s the proper time for advisers to take cost of their future by embracing digitalisation and increasing companies to construct a stronger shopper base.

Should you’re focused on studying extra, obtain the total State of the business report 2023 for all the important thing information and insights that can assist you embrace progress and effectivity in your follow.


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