SAN DIEGO, Calif., March 7, 2024 Thought Decanter, a video advertising company that helps monetary advisors write, document, produce, and market distinctive, custom-created movies, at this time introduced a partnership with FMG to carry {custom} movies to the web site platform. 

FMG is the trade’s main monetary advisor web site supplier and lately launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design help. By means of the partnership, Thought Decanter will now allow FMG’s prospects to document movies within the consolation of their workplace that work completely inside the specs of their FMG web site. The package deal contains assist planning, taking pictures, and producing video that may seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to provide a background video used for the “hero” part of their web site or document an “about us” video. For many who have an interest, there’s additionally the power to get {custom} story scripting and dwell efficiency teaching throughout recording classes. The partnership is designed for advisors who wish to modernize their web site and enhance web optimization by including {custom} movies and need a resolution that’s each compliant and easy to execute.

“First impressions are lasting, and that’s true on your web site,” stated Thought Decanter Co-founder Laura Garfield. “If you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a robust, memorable impression … and that goes a good distance!”

“Your web site is your new reception space. It’s the place prospects type a primary impression and determine whether or not they wish to take the subsequent step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your web site, in addition to enhance conversions. But many advisors don’t know how one can produce knowledgeable video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in the very best place on their web site. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their opponents.”

Create, Have interaction, and Convert with this Turnkey Resolution

  1. For each present FMG web site prospects and advisors who’re new to the platform, Thought Decanter will ship out a pop-up studio and direct a distant shoot to document {custom} video. The gear features a gentle and two gentle stands, however the centerpiece for the document session is a distant studio app downloaded to the advisor’s telephone. Reside directing and training by way of the app from an Thought Decanter coach ensures nice pictures are captured.
  2. As soon as the recording is completed, the video clips are uploaded from the advisor’s telephone to Thought Decanter’s crew {of professional} editors. The completed video is delivered to the advisor for assessment after which to FMG to be constructed into the “hero” spot on the prime of the homepage.
  3. Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to provide a private “About Us” video that can be added to the homepage. The Thought Decanter crew will assist plan, script, document, and edit this video, starring the advisor and the advisory crew. And it’s all achieved remotely!

“With our distant studio, as a substitute of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video achieved in 90 minutes,” stated Thought Decanter Co-founder Sharon Gottula. “Advisors have the possibility so as to add studio-quality video to their web sites with out the expense or problem of an on-site shoot.”

About Thought Decanter

Established in 2014 by Laura Garfield and Sharon Gottula, Thought Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} images and multimedia videography expertise. This revolutionary artistic video company not solely helps monetary advisors create partaking video content material, but in addition has the trade information to advise on boosting the agency’s and particular person advisors’ video advertising efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a robust communication software – and Thought Decanter has a perfected a platform and array of service choices that attraction to any advisor who desires to be seen as probably the most credible, personable authority of their group and/or discipline. Along with nurturing shopper relationships and fascinating prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Thought Decanter has produced 1000’s of movies for advisors by way of the distant video service, and lots of of monetary advisors have watched their apply develop whereas saving themselves time, cash, and complications. Be taught extra at

About FMG

FMG powers an all-in-one advertising expertise platform designed for monetary advisors and insurance coverage brokers. With fashionable web sites, e mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising suite makes it straightforward to construct your model, keep in contact with purchasers, and develop what you are promoting — all from one platform. Our options resolve probably the most time-consuming advertising duties, supporting your digital presence so you may deal with what you do greatest: serving to your purchasers. With over 40,000 prospects, FMG presents an answer to match your advertising objectives. Whether or not you’re simply beginning or trying to increase what you are promoting additional, our experience is exhibiting off yours. Click on right here to study extra.

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