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What will we do now?


Nov 9, 2023


You’ve made it. It’s after GivingTuesday. Your year-end fundraising letters are written, edited, and stuffed. Your year-end fundraising emails are scheduled.

Your fundraising techniques are in movement.

Now what do you do? That is purported to be the most important month of the giving 12 months, isn’t it?

2 Issues To Do When All Different Fundraising Is Executed

Listed here are two issues to do that month. Effectively, three.

  1. Congratulations. Get pleasure from it. First, congratulate your self. That feeling of a “pause” is definitely the signal that you just’ve achieved issues accurately. We’re so used to the stress and adrenaline of getting all the pieces prepared that we overlook stress and adrenaline is only for sprints. Neither ought to be fixed.
  2. Make telephone calls to ask. Then, take a look at all of the individuals who’ve given within the final two years however haven’t given but this 12 months. Decide who to name. Many people discover it useful to take a look at the bigger reward quantities first. The ask can merely be “Would you take into account doing that very same reward once more this 12 months?”
  3. Make thanks calls. One other great point to do that month is to take a look at everybody who’s already given this 12 months and name them to say thanks. The wording may very well be “As we shut out the 12 months, I needed to say thanks to your items this 12 months. This work wouldn’t occur with out you.” 

Making telephone calls is essential.

Donors shall be getting a slew of emails and a field stuffed with unsolicited mail. Hopefully a lot of these emails and letters are yours.

A telephone name units you aside. Even when they’re on the mailing listing for these emails and letters.

Set Life like Name Expectations

It’s straightforward to take a look at a listing of 30 individuals and suppose, “I’ll knock these calls out in a half hour.”

However that’s not the way it works.

Give your self sufficient time. And non-judgmentally monitor your time.

I discover I could make about 6-10 calls per hour. So if I’ve a listing of 30 names, I do know it might take me 5 hours to search for the telephone quantity within the database, make the decision, depart the message or have the dialog, and to log the motion into the database.

Work out what your common is.

Not Hustle Tradition – However Efficient Actions

This isn’t about making an attempt to get harassed once more. That is about efficient actions you are able to do now to ensure December fundraising is the most effective it may be. And about giving your self the peace of thoughts to know you’ve achieved all you may.

The very best half? It’s being form to donors too. Calling them to ask them into the work your crew is doing or to thank them for being a part of that work lets them know that you just see them as individuals. Not simply “giving models.”

What About You?

I’d like to know, in the event you’ve tracked how lengthy it takes you to do calls, what number of calls per hour are you able to make?

Depart us a reply within the feedback.


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